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The Businessman Patrick Truong Who Founded VMIR

  • Writer: TVO
    TVO
  • Jun 27, 2021
  • 3 min read

Updated: Apr 15, 2022



The solution to the food problem


For a long time, foodborne and unsafe food are problems worrying us very much. Thus, finding out sources of safe food is what we expect. Understanding that problem, Patrick Truong (Truong Thanh Tan), a Vietnamese businessman has spent 7 years researching this issue.


With more than 10 years of experience in the field of agribusiness and retail, with extensive knowledge of farming and animal husbandry, Mr. Patrick Truong has brought that understanding to apply in Vietnam with the name VMIR.


What is VMIR? VMIR is a sustainable ecosystem where everyone benefits and can effectively makes money in this value chain starting with a nationwide chain of convenience stores. It's time for traditional markets, small grocery stores, restaurants, farms, and food suppliers to gather in one place and play together in one platform, one ecosystem to maximize each other's values.


It is a bold strategy of Patrick Truong as he and his team will change the entire situation of the retail, food and consumers' consuming and shopping habits. The root of this idea also comes from the concern about the problem of unsafe food, about the idle labor force, about the irrationality when consumers have to buy products 3, 4 times higher than the price with real value; While farmers, who create agricultural products, still need to be "rescued" every year, and farms are still idle because its goods cannot be sold.


VMIR aspires to become a pillar providing the foundation for happiness shown in 9 areas: welfare, psychology, living standards, good governance, health, community vitality, cultural diversity, time utilization and ecological resilience. VMIR helps idle women have more income to improve their lives. Policy and priority interests of resonators. When I had doubts about the participation of parties, both consumers and manufacturers, suppliers and distributors in this new ecosystem, the Founder of VMIR immediately responded with its one-of-a-kind policy - Price and Priority benefits policy.


“Everyone, from ordinary people to large corporate bosses, can become a partner with VMIR. With convenience stores across Vietnam, VMIR will invest in infrastructure, construction and design (decoration). As a partner of VMIR's ecosystem, products will be imported and sold at a much better price, plus 40% off and many other benefits when buying insurance, houses, cars..."



The same policy applies for customers shopping at convenience stores in the VMIR ecosystem. Thus, "instead of going to market to buy meat at a familiar place to be sure, and going to supermarket to buy vegetables for safety, people will buy all they need in one place, which is the convenience stores of VMIR. More transparency about the origin, even more gifts, promotions, why not buy?” Patrick Truong asked me back, like a tacit affirmation of the superiority of the ecosystem that he is creating.


The target audience of this ecosystem is also very large. For example, with the convenience store segment, VMIR targets restaurants, hotels, food service providers, households and even visitors who have the need to buy and use food every day. VMIR also targets food producers, suppliers and distributors to help them optimize their finances, creating a continuous flow of goods. Patrick Truong also shared that VMIR was born not to compete or become a competitor of large retail groups, but to create resonance to optimize each other's values ​​and create greater values ​​for community, especially for the people of Vietnam, for our compatriots. “If every business idea comes from a loving heart, from the desire to make everyone's life better and fuller, I am not afraid of challenges, nor am I afraid that someone will ruin or destroy my model, because I made it for my fellow citizens, and protected by my fellow citizens.” – said Patrick Truong.


"If every business idea comes from a loving heart, from the desire to make everyone's life better and fuller, I am not afraid of challenges, nor am I afraid that someone will ruin or destroy my model, because I made it for my fellow citizens, and protected by my fellow citizens." (Patrick Trương)

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